“God’s” “Hell”

I’m finding inconsistencies in the traditional concept of “Hell”. “God” sends you there at the end of your life for not believing in him or sinning. But supposedly, “God” didn’t create hell, nor does he run or affiliate with it. That can’t be. If evil entities run “Hell”, why would they punish you for being bad in life there? As advocates of evil, wouldn’t they reward poor or “evil” behavior? By the basic religious concepts of “Hell” and the devil, wouldn’t sinners and nonbelievers be rewarded in “Hell” by evil/anti-god entities for behaving unscrupulously or being without “God” during life? Unless “God” or other “good” entities are behind the supposed torture that goes on in “Hell”, punishment there isn’t feasible. …Further logic to support you just living your life without concern for your behavior with regard to religious rules.